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Behr Hella Service SA (Pty) Ltd strategic partnership with the Midas Group Johannesburg, South Africa – September 2014 - Behr Hella Service SA (Pty) Ltd is pleased to announce its strategic partnership with the Midas Group whom are part of the Imperial Group of companies. Both parties had agreed that joining forces will maintain their competitive edge in thermal products and increase their product offering.
‘We believe that through the combined strengths and synergies the new strategic partnership will make both parties more cost effective and sustainable in thermal products to meet the challenges of the future’ explains Willie Fourie, Managing Director Behr Hella Service SA (Pty) Ltd.
Behr Hella Service SA (Pty) Ltd operates the Silverton Radiator and Behr Hella Service Automotive Air-conditioning branded networks as well as sell to other customers, and under the new agreement the Midas Group the leading automotive components logistics company in South Africa, will be responsible for logistics, warehousing, marketing and advertising, as well as sales and customer support.
Behr Hella Service SA (Pty) Ltd will continue to head up product development as well as purchasing of all thermal products. “The partnership arrangement was announced on 09 May 2014 at the annual Franchise convention” said Willie Fourie.
The effective date was 01 September 2014, after which the two companies started operating in unison.
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Sunday 28 September 2014 - 19:31:25